Alexander's Uniforms has deep roots in New England, having been established in 1945. Customers in the area have come to know and recognize the brand by it's signature teal color and iconic "AU" typography.

In this rebrand, the goal was to maintain that recognizability while bringing the company's image forward in the same ways that their service and offerings have.

This rebrand, along with a new web design and migration to the Shopify platform, resulted in a 122% YoY growth for the company.